Local visibility, handled directly.
Drift Strategy Group is headquartered in Waco, working with local businesses on the websites, technical SEO, and local search work that determines whether nearby customers find you first or find a competitor instead.
Headquartered in Waco. Working across Central Texas.
Drift Strategy Group is based in Waco, TX, working with businesses across the surrounding region.
What local SEO actually requires
Ranking locally means winning the map pack, not just the organic results below it \u2014 a different set of signals than national SEO. Google Business Profile activity, citation accuracy, review volume, and location-specific content all carry more weight here than they do for a business without a physical service area.
See the full breakdown on the Local SEO service page or browse everything we offer.
- Google Business Profile setup and management
- Citation audit and cleanup
- City and service-specific landing pages
- Review generation process
- Monthly ranking tracking for your target searches
Waco SEO, frequently asked
How much does SEO cost for a small business in Waco?
It depends on your current site, competition, and goals. We scope every engagement after a growth assessment, so you know what you're paying for before you commit — not a flat rate applied to every business regardless of situation.
How long does it take to rank on Google in Waco, TX?
Most businesses see initial local ranking movement within 60–90 days. Durable, competitive gains typically take 6–12 months and depend on how contested your specific market is.
Do you build the website too, or just handle SEO?
Both. We design and build the site and handle the SEO, so the two aren't working against each other — a common problem when they're handled by separate vendors.
Can you help with visibility in AI-generated search results, not just Google?
Yes — we structure content so it holds up in both traditional rankings and AI-generated summaries. It's part of the content work, not a separate add-on.
Ready to see where you actually stand in local search?
Get a growth assessment \u2014 a specific look at your rankings, your site, and your local competitors.
Get your growth assessment.
Tell us about your business and we'll send back a specific look at where your site and rankings stand today.